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Advertising, when done properly, serves the audience

By 8 Vynce on May 25, 2007

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Discussion (10)

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4 Packers who disagreed, says

I thought advertising, by definition, serves the advertiser? What am I missing here?

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5 Robin Millette who disagreed, says

It's shiny! Me wants!

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4 Packers who disagreed, says

LOL!!

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8 Vynce who agreed, says

when it's done right, it informs the audience of things that they might not know about otherwise; ideally things they want to know about, such as services or goods that are relevant to their lives.

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8 Vynce who agreed, says

amazing. if you're right, i can't see any reason for you to get so uppitty about google's ad practices.

but i disagree -- advertising will always be as necessary as it is today.

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8 Vynce who agreed, says

"look what happened to them" -- what happened to them?

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8 Vynce who agreed, says

oh, and PS1: to clarify, when capitalism is done right, there is no conflict serving both the seller and the buyer. I'm not saying oit doesn't serve the advertiser, jsut that it does serve the audience.

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10 Jonathan Rascher who disagreed, says

Like Sarah said, advertising, when done properly, serves the advertiser. It may also serve the audience, but that's not a requirement for "proper" advertisement.

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8 Vynce who agreed, says

i think you, like most modern people, misunderstand proper capitalism.

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5 Robin Millette who disagreed, says

Capitalism is not an excuse for everything.

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Capitalism is not an excuse for everything.
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